automotiveAwwwards Honorable Mention
Zenith Motors — Launch Film
A high-octane product launch film for a next-generation electric vehicle.
Client
Zenith Motors
Year
2025
Location
Dubai, UAE
Duration
1:45
Resolution
8K
Aspect Ratio
21:9
Language
English
Overview
An 8K studio production built around dramatic lighting choreography and precision motion-control camera rigs to unveil Zenith's flagship EV.
Objectives
- Create global launch-day buzz
- Highlight design language and technology
- Deliver a reusable asset library for regional cutdowns
Challenges
Synchronizing motion-control rigs with dynamic lighting sequences to reveal the vehicle in a single unbroken take.
Creative Process
Pre-visualization in 3D, two-day studio shoot with motion control, followed by an extensive CGI-enhanced post pipeline.
Behind The Scenes
Final Outcome
Launch film drove a 34% increase in pre-orders within the first week.
Equipment
Camera
RED V-Raptor 8K, Motion Control Rig
Lighting
LED Volume Wall, ARRI Orbiter x12
Post
Nuke, DaVinci Resolve
Credits
DirectorAmir Kassab
DOPElena Petrova
VFX SupervisorDaniel Wu